By definition, the word “no” has a negative connotation. It conveys restriction, refusal, and denial. It’s a flashing red light blinking a warning to stop. It’s a shut door. The end of a discussion. A command to pause.
I grew up in the eighties when war was declared on drugs, and the best-known weapon was the three-word slogan, “Just say no.” I heard it from Nancy Reagan. It was espoused on popular sitcoms like Punky Brewster and Diff’rent Strokes. I read it on bumper stickers and posters. Just. Say. No.
Easy peasy. No was encouraged. It was advocated. It was celebrated. Like some algebraic equation, a negative turned into a positive. But like all ad campaigns, it ran its course. There was a new decade, new millennium, new drugs, and of course, new wars. “No” is once again true to its definition. It’s for the slacker. The one who refuses to lean in. The people who have limited constructs and little ambition.
Yes has become the world’s drug of choice. We are encouraged to go all in, have it all, and do it all. All for what? At what price? This 21st-century spin is blurring priorities. Everything has become important. Everything has to be done. It’s encompassing, egocentric, and exhausting.