Does the copywriter have to write correctly? About sentence order and commas

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What mistakes should be avoided? Of course everyone. However, it is worth paying attention to issues that are not entirely clear. One word, even one letter, can change the meaning of a statement, therefore it cannot be said that a copywriter is good if he does not know the rules of the Polish language. Can the order of sentences and commas really make the text completely incomprehensible?

Linguistic correctness and copywriter

It can be said that this is an exaggeration, and the professionalism of a copywriter depends primarily on knowledge and a light pen, not linguistic correctness. However, it is worth answering the question: will a poorly structured text with glaring errors defend itself because it contains a lot of important information? Not necessarily. First of all, because poorly constructed sentences can prevent the recipient from understanding what we mean. In addition, it is difficult to treat a text with errors as a reliable and good source.

A few words about the sentence structure

Of course, the text is often supervised by editors and proofreaders, but even they can draw wrong conclusions if the error is well hidden (Example 1.). Is it possible? Of course.

Pay attention to the order of sentences and commas. It is worth reading out loud something that raises our doubts. Thanks to this, we will avoid situations in which our product description becomes even absurd.

Popular online examples of how a comma can change the meaning of a statement are the sentences "Your old saw is in the basement" and "Your old saw is in the basement" - the difference is noticeable, right?

Example 1.

The bicycle is red, the trunk is black. It is double.

The copywriter wants to convey that the bicycle is a two-person bicycle. The sentence shows, however, that it is a trunk. If the clause is introduced with a pronoun, it refers to the noun before it. So let's check if it is obvious. In the case of two nouns of the same gender, unfortunately not always.

Example 2.

The text is very important, so let's listen to the proofreader's comments. A well-built one will help you achieve success!

There is probably no need to explain the intent of the text here. Of course, a well-built copywriter certainly achieves success in the gym, but will the company gain anything from his muscles? Hard to say.

Example 3.

Fingerless gloves for women.

The copywriter thinks about women's gloves with cutouts on the fingers, while the sentence shows that the gloves are intended for women who do not have fingers. So that there was no doubt, it was enough to change the pattern (Fingerless gloves for women) or insert a comma. The safest version in this case could be simply: Women's fingerless gloves.

Example 4.

Breeding must not be killed.

Although the example may seem extreme and absurd, it perfectly demonstrates that a wrongly placed comma can have disastrous consequences. Suppose your copywriter describes a protected species of fish that is for sale. He wants to point out that fish cannot be killed, but since commas can be a problem, he prefers not to put them in at all. The corrector has two options: either "Breeding must not be killed" or "Breeding must not be killed". One comma, and the difference in perception is dramatic.

The examples above show clearly that changing the pattern or the place where the comma is located, really changes a lot. Let's try to build sentences in such a way that it is impossible to understand them wrongly. If something is causing us a problem, let's explain in the comment what we mean. Above all, however, let's read your texts after writing. Thanks to this, we will certainly avoid many similar mistakes.