High on-page SEO potential - how to create it?
Every entrepreneur who tries to promote his online store, website or blog must take into account that there is a long way to go from the moment of setting up the website to actually reaching the customer. In order for the website to gain a higher and higher position in search results over time, we need to implement an effective strategy based on all SEO activities. How do I create a good website that will be SEO optimized? Let's check it out!
The right plan is crucial
How to start optimizing your website in terms of SEO activities so that it will soon be in high positions in the Google search engine? How to write content, choose keywords and carry out a number of other activities so that, on the one hand, the website complies with Google's algorithmic requirements, and on the other hand, it is friendly to users visiting it?
It is best to answer these questions before writing the first lines of code. In many cases, it is the planning of the logical website architecture that will have a key impact on its quality, but also on the ease of adaptation to SEO requirements. An excellent practice, which will give us a certain advantage over the competition from the very beginning, is to write down the entire structure of the website, broken down into subpages, and to arrange all the most important functionalities together with the developer. After we complete the plan, we can move on to the technical issues related to planning your website, which will have great SEO potential.
Choosing a domain and hosting
The choice of domain and website hosting are equally important criteria that will ensure the uniqueness and reliability of the online store you are opening. Many people do not pay too much attention to the URL and domain name, but it is this data that makes it easier for potential customers to find our place on the web.
How do I choose a page name? Above all, it should be easy to remember and directly related to our brand. Rather, avoid the practice of nesting a keyword in the website address - it does not work to our advantage, and makes it difficult to remember the name.
Let's move on to the choice of hosting. A good choice will guarantee us high efficiency, which is very important in terms of SEO optimization. The most important criterion that we should take into account when choosing hosting is the speed of the server. If the page loads for more than 4 seconds, we can count on lowering our position by Google algorithms. So let's guarantee a hosting provider that will not disappoint us even in the case of high traffic on the site. Interestingly, our position may also be lowered when the mobile website does not meet the 4-second loading criterion. But about the mobile website in a moment. In addition to speed, it is also worth analyzing the location of the server and its quality. Ideally, the server should be located in Poland. How can I check the quality of the host's services? The opinions of existing customers will prove to be reliable.
SEO potential and the selection of appropriate keywords
Keywords are the essence of our website and its proper SEO optimization. A well-thought-out selection of relevant keywords will enable easier access to our website and a higher result in the search engine, which actually determines the success of our company on the Internet.
We should start choosing keywords by listing basic phrases directly related to our business. In addition, remember about the most important places on the page where the key phrase must appear. This includes:
- Page name (title)
- Top of page / article (headline h1)
- In each content / article in the header
As our website develops, we can expand the keyword database not only with additional phrases, but also with long tail phrases, brand phrases and local phrases.
Dedicated tools can help us in the selection of effective keywords, ranging from Google Adwords, through Ubersuggest, to the popular Answer the Public.
Equally important content
The content of our website is of great importance in the process of optimizing it for SEO. What are the most important rules for creating content for our online store, blog or website? The texts should be unique, should provide added value for the recipient and should contain skilfully maneuvered keywords.
The content on our website should appear regularly - this will significantly increase the chance of our website appearing in the search results. Remember that the content should have a certain hierarchy and other important, welcome elements such as lists, tables and linking.
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Let's remember about mobile devices
It is worth returning to the subject of compliance of our website with the optimization requirements for mobile devices. The trend of using smartphones and tablets to browse websites is growing dynamically and probably in the coming years these devices will have the largest share in the e-commerce market.
Reason enough to seriously consider designing our website for mobile browsers. If we do not pay attention to this topic, there is a risk of undesirable technical problems related to both page loading and its correct display, which unfortunately can have a disastrous effect on the optimization for Google search engine and lose the chance for good SEO potential.
Will an SEO audit help us optimize the website?
How to ensure success in the e-commerce industry without extensive experience and the ability to optimize the website for SEO requirements? A great alternative for all website and online store owners is to use SEO audit services.
An SEO audit is a detailed analysis of our website, performed by experts in the field of SEO and optimization. They verify every element of our website, starting from the technical side, through the quality of key phrases, linking effectiveness and content verification. The result of an SEO audit will be a number of hints and tips on how to improve our website so that it has great SEO potential.