E-commerce, i.e. online commerce from scratch

Service Business

A dozen or so years ago, no one would have thought that shopping could be done "via the computer". Well, many people are still unaware of it. Well, we have already lived through abstract times, when instead of money, you paid with cards and the shops were empty. So why not trade virtual goods now and settle accounts with invisible money?

Nowadays, when rush is at the heart of existence, every minute saved becomes invaluable. And let's remember how long it takes us to go to the shopping center. Lots of various stores related to other areas of life, thousands of goods on the shelves, a multitude of producers and queues, endless, gigantic lines of people waiting for the salutary words: "Thank you for making the purchase and we invite you back." And this is how another, lost day passes by, and yet you could do something creative during this time. However, the Internet came to the rescue of the exhausted consumer, offering the possibility of making commercial transactions "via the computer". A given consumer may go shopping without leaving home. Lots of time saved. But are you sure?

E-commerce - what is it?

E-commerce, i.e. electronic commerce, is a relatively young branch of the economy. It continues to undergo numerous changes, in a word it evolves. The dynamic development of e-commerce is evidenced by the annual growth of several dozen percent of people taking advantage of its benefits. The virtual world gives consumers practically all commercial facilities, so you have to really struggle to get to the desired thing and not buy anything else along the way. So the virtual world does not differ much from reality. However, there is a fundamental difference here - we have all the goods available at once, we do not have to travel across the oceans in search of the trifle we are interested in, when we enter its name in the search engine, there is a chance that we will find it right away. The Internet is a global bazaar with many sellers and many more customers. The latter are diverse. Their way of making purchases depends on the following data: demographic (age, sex, education, income), geographic (size of the city, climate, culture) and psychological (lifestyle, interests, affiliation to subculture, worldview).

Consumer behavior is different, therefore several types of customer can be distinguished. The most pleasant type of customer is an enthusiastic consumer who does not search for details, does not want to know the exact composition of the purchased item, does not think long about the purchase and is always satisfied with it, likes to experiment and wants to try everything, so you can be sure that he will make extensive purchases . On the other hand, the focused customer is quite inconspicuous, for him, the most important thing is the security of the purchase and he thinks about it for a long time, because he does not want to be deceived. He certainly knows what he is not going to buy. He appreciates the high level of customer service and will be happy to listen to all offers and opportunities to buy things that interest him. Once he decides to make a trade transaction with a seller, he will come back soon for sure. Another type of client is a hunter who loves to bargain with the seller and uses portals that allow him to do so, eg Allegro, e-Bay. He looks for various occasions and promotions, and if he wants something, he can spend hours finding it. A traditionalist remains faithful to one brand, one producer or seller, he doesn't like new products, he definitely prefers proven things. An egocentric and a fussy person is a person who is comfortable and always knows everything better (although he is rarely right), he will prove his point for a long time. He often returns the goods because he believes that he ordered something else, that the item is damaged, although in fact it does not have to be. He makes decisions slowly, because he may come across a better opportunity, he cannot decide on something specific. The analyst will ask for details and sometimes even point out that a given product should look completely different, and is fully competent. And finally the centuses, the misers who shop thoughtfully and know exactly what they want, but rarely do business because they just don't want to waste their money. One more type of consumer remains - vegetating. People of this type are timid and unsure of the world, which is why online shopping makes their already troubled existence easier. However, on the other hand, such people are afraid of any novelties, are reluctant to technological innovations, and therefore may not use the Web at all.

Of course, this typology is somewhat hyperbolized, as people usually present characters, not types, and are therefore specific mixtures of the above-mentioned. However, certain character traits of a given person usually prevail and are revealed during commercial operations, so it is worthwhile for salespeople to analyze the client from a psychological point of view, so that they know how to conduct successful transactions.