Effective positioning - how to do it?
Search engine optimization is very important nowadays. However, our activities should be properly started so that they are effective and bring us the intended results. If you want to driveeffective positioning see our advice to help you achieve the right level of this process.
Basic knowledge of advertising and positioning
Effective search engine positioning is also known as SEO. How it works? Nowadays, advertisements accompany us practically every step of the way - not only in the real world, but also in the virtual one. Their main task is to encourage the customer to do a specific thing, try something new, buy new products or use specific services. Walking down the street, you can see huge billboards and advertising banners everywhere. However, they do not always bring the right result. It is similar on the web.
Poorly selected internet ads are bothersome and make a large proportion of people even willing to quit browsing the site or simply use ad-blocking tools.
In the real world, for example, this results in the automatic removal of all advertisements from the mailbox. When watching TV, bothersome advertising prompts people to switch channels and look for a new program.
In such cases, marketers have a difficult task - because they have to attract the attention of customers. Even in spite of such behaviors as switching advertisements and the use of blockers, it happens that consumers themselves search for information and advertisements on the Internet. The simplest example is searching for cheap flights, a bank where we would like to take out a loan or information about the nearest gadget store for runners in the area.
Effective positioning - effective SEO
First of all, you need to verify what exactly is effective positioning. By asking such a question, we can be sure that the first thing we will hear are answers related to the website being the first in Google search results, while using the most popular keywords that relate to our website. This is of course true - but displaying our website in the top ten already proves that we are dealing with effective positioning.
Five steps to effective positioning
There are five steps involved in properly positioning your pages. Acting on their basis, we can be sure that the positioning performed by us will be effective.
The first step is to analyze our website and websites on the same subject. This is the most important step in effective positioning. The analysis makes it possible to know the behavior of users visiting the website - it gives a preview of what they are looking for most often and what they like the most. Thanks to the use of tools from Google, it is possible to obtain a list of phrases and expressions that are most often used. It is equally important to analyze websites on similar topics - it is best to select potential leaders in a given industry for this purpose. Thanks to this, we will obtain a full database of the most frequently used phrases.
Effective positioning also means proper website optimization - this, in turn, is the second important step. The first step to be performed on our website is to check its usability using the appropriate tools.
Then you can start analyzing and optimizing your website's source code. The next step is to add a title to it - it appears during the search and is displayed as a link that directs the user to a short description - this is to interest the internet user and encourage them to visit the website.
Do not forget about the graphics on our website. It's worth giving their names in the code and using the alt attribute. Thanks to this, search engines such as Google will be able to reach them and redirect the Internet user to our website.
When running a website, consider adding a discussion forum or blog to it. By posting content on it, we provide Internet users with a lot of useful information - e.g. by running a forum, we can be in constant contact with them, answer their questions, advise them and share news.
An important element of the website that will affect its effective positioning is the speed of its loading and availability in the mobile version.
If the website is well optimized, it will load quickly and smartphone users will be able to browse it freely.
The third step is basic positioning activities. Here we should add keywords in the form of links leading to our website. The so-called link building is the most important element in effective positioning. Linking can be divided into external and internal linking.
External linking is related to links to our website, placed on other portals. Internal linking, in turn, applies to links on our website. In the form of a keyword, a link to a subpage regarding the selected category is hidden.
The fourth step in effective positioning is a summary of the previously made changes. This is important because it allows you to see what goals were set and what were achieved in the first three steps - it gives a resultant showing what we should improve and what we should focus on more.
The fifth step is about a general view of our profile. Effective positioning means constant development of the website - it is impossible to achieve the ideal here and stop there.
It is necessary to constantly develop and introduce new products. It is equally important to constantly update the information contained on the website - it is worth adding entries regularly, updating old ones and adding corrections. If you stop doing so, you may be disadvantaged and may even disappear our site.