Company gadgets - what is worth knowing about them?

Service Business

You've probably been gifted with a company gadget more than once - be it at an industry meeting, press conference, job fair, or some other situation. Do you remember your feelings? You probably thought it was a nice gift and maybe you will need it at work. Now try to imagine yourself on the other side - you've managed to find some funds in your company's budget for promotional materials. and you wonder which company gadgets will best promote your business. We will look at what you should pay attention to when choosing gadgets for your business. Well-chosen items can be a great tool for building a brand image.

Company gadgets - what do you need to know about them?

We most often associate company gadgets with pens, calendars, lanyards or USB flash drives. Of course, the range of items that can become gadgets is very wide and varied, and the choice depends entirely on your creativity and inventiveness. However, there are some golden rules that define an effective corporate gadget. Before we get down to them, however, let's consider what "effective" means in relation to a gadget. Like any promotional, marketing and brand activity, the dissemination of gadgets is associated with the achievement of a specific goal. In general, it will be building a positive image of the company, but more specifically, gadgets may be designed to promote a specific event, product, brand, or simply help build relationships with customers or employees. If the gadget will effectively achieve the goals you set for the campaign with its use, then you can say that it is effective.

So what should a company gadget be? It is primarily an information carrier - put your company logo, advertising slogan and all other data that will allow you to associate the gadget with your company, product or event. Remember that in addition to information, the gadget also carries certain emotions that the recipient will start to associate with your brand. Make sure that they are consistent with the brand strategy you have planned and implemented. Regardless of what strategy you have adopted, make sure that the gadgets are functional and respond to the needs of your potential customers, employees or partners. Of course, in addition to functionality, the aesthetics and quality of company gadgets are also important - this should be the apple of your eye. Do not allow yourself to be mediocre - the gadget is the ambassador of your company! Sometimes company gadgets may not be particularly functional, but they should make up for it in terms of aesthetics - their owner may consider them, for example, a fashionable accessory.You can also use existing trends, e.g. eco-gadgets. This will allow you to show that your company follows the news and is up-to-date.

How to adapt company gadgets to the situation?

Company gadgets will not always be presented in the same situations, so it's good to differentiate them and sometimes think about specially prepared gadgets, e.g. in connection with an industry event. Company gadgets can be divided according to various criteria, but let's look at one thing in particular - the division into internal and external gadgets.

Internal gadgets are those that will go to your employees - be it as a "layette" or as a gift, an occasional gift. Unfortunately, it can sometimes also be a form of sweetening when an employee leaves the company. It is important that such gadgets are primarily functional for your employees, but they cannot duplicate the tasks of equipment, items that they use on a daily basis in the company. Let them be a practical addition to the current equipment, used equipment. It's good when they are personalized, dedicated to a specific person - it's a pleasant gesture towards the employee. You may be wondering what is the purpose of giving away gadgets inside your company. It is a certain way of consolidating a team of employees, building positive relations between you and employees, a modest form of additional gratification for their work. It is especially worth giving practical gadgets to the newly hired employee - it will make a great impression on him.

External gadgets, i.e. those that reach people outside your company, are noticeable much more often. At the very beginning, however, you need to think carefully about what goal they are to pursue. Once you know this, pay attention to the circumstances in which they will reach your audience and who they will be. A different set of company gadgets should be prepared on the occasion of a job fair, and another one for an official press conference. First of all, make sure that the design of gadgets and the information contained on them allow you to strongly associate this item with your company and evoke specific emotions. Remember to choose your gadgets carefully - it's better to donate one, but really functional, useful, good-quality item than a few useless, clichéd trinkets. At press conferences, it's good to give journalists out of fashion with notebooks, flash drives and small power banks. At job fairs, it is worth putting on rag bags, briefcases, tubes for documents - they will allow participants to easily collect materials that they will receive. If we are already at the fair, it is worth paying attention not to fall into ill-considered distribution of company gadgets - it is better to propose a type of exchange, e.g. a gadget for a CV or for completing a task. Elements of gamification also work well - small competitions with an interesting gadget at stake. This method of distributing gadgets has two arguments - the first is savings, the second is the fact that mass distribution of gadgets does not have a positive effect on the recognition and good image of the company, and what is worse, it can be associated with mediocrity and clichédism.

Idea for company gadgets

Someone may say - company gadgets are to be original, functional, useful for a new owner - but where to get the money for it? It's hard to disagree that start-up companies do not spend too much money on them, so let's leave really expensive items to large corporations. On the other hand - no one said that original and functional gadgets have to be expensive. Sometimes you just have to deviate from standard visions and let your imagination run wild. Many creative solutions do not require large investments, and can make an impression on the recipient.

It is worth considering how you can enter your flagship product into a corporate gadget - Canon once promoted itself with thermal mugs in the shape and appearance of a camera lens. Make the recipient surprise in the form - Nikon created yellow fastened silicone bracelets, one of the ends had a USB plug and the bracelet turned out to be a USB flash drive. You can also try to create company gadgets complementary to your industry or directly related to it. When selling cookers, choose silicone gloves for grabbing hot cookware. If you sell bicycles, consider a gift set of reflectors.