The main mistakes of the positioning of a novice trader

Service Business

You don't know what the difference between optimization and positioning is? Are you wondering why, despite the introduction of hundreds of keywords, only family and friends browse your website? It's high time to take a look at your website and check if the positioning errors also apply to your website.

Positioning errors - who am I publishing for?

Entrepreneurs very often create their websites under Google "a. And there would be nothing wrong with that, if not for the fact that it largely influences the fact that Internet users visit a given website less and less frequently and do not recommend it externally. for publication, it ceases to care about the appearance of the site and the aesthetic layer of the site begins to leave a lot to be desired - first of all, it becomes unreadable by placing a record number of key phrases on the site.

If we put a key phrase in each headline, which will also be unchanged - we can say goodbye to a good position in the search engine. Why? The answer is simple: we do not publish only for Google robots. We forget about why we position at all. The point is that our website should contain unique content that will be positively received by consumers - which will make them readily available to others websites (blogs or social media), which will translate into moving our website higher in the search engine. contests for visitors or starting a corporate blog.

Positioning errors - but what do I want to achieve?

Many budding entrepreneurs think it is enough to push keywords without any prior analysis. Before starting positioning activities, you should answer the question - what key phrases should gain greater visibility on Google. Let's look at it from the consumer's point of view - what he can look for on our website - whether it is only information related to a certain field of knowledge, or whether he wants to reach specific products or services offered by the company. Therefore, you should check with the tools available to everyone - what key phrases can be connected to our website, if we already indicate them - it is worth checking how often they are searched and the last - which is very important - whether our company has a chance to fight for the strongest key phrases. For this purpose, selected phrases should be analyzed in terms of their competitiveness. For this you will need a basic website analysis tool for keywords, namely Google Analytics.

In addition, you should pay attention to whether our publications or the presented offers of services and products coincide accurately with the tags. For example, if we tag an article with the slogan "mechanic wrocław" and we actually run our workshop in Długołęka (next to Wrocław) because such a key phrase is searched more often, the client will leave it immediately after entering our website.

Attention!

The use of phrases inconsistent with the content is an unethical phenomenon and punished by Google "a.

 

Positioning errors - I don't need the mobile version of my website

The statistics for computer fans are frightening - the traffic on mobile devices equals the one that comes from laptops or stationary machines. Therefore, if our website is not adapted to tablets, smartphones, etc., we cannot count on high traffic on the website, for a simple reason - it will not be easy for the consumer to use it. When we are just starting to set up our own website, you should take into account its responsiveness, i.e. adapting to the devices used by users.

You are still unconvinced whether these types of positioning errors matter? Analyze the traffic on your website in terms of inputs from mobile devices - for this purpose, Google Analytics will once again come to the rescue.

Beginner positioner decalogue

Below we present the positioner decalogue, which will outline in more detail and concisely which positioning errors are repeated with the stubbornness of a geek by novice entrepreneurs.

1. Lack of knowledge of the principles of content positioning by Google robots.

2. Copying content from other websites.

3. Focus on positioning websites without optimization.

4. Excessive stuffing of key phrases in the domain, headers and leads.

5. Focus only on the bottom code of the page.

6. Create a website full of plugins that takes a long time to load.

7. Restricting access to the site for users (login required, etc.)

8. Inappropriate linking - sending consumers to other products / articles than suggested by the key phrase highlighted by the link.

9. Using the www address alternately and without it (no 301 redirection).

10. Abusing linking to high Page Rank sites.