How to introduce a new product to the market? - learn tips

Service Business

Even the most brilliant product or service will not gain popularity and loyal audience if not properly introduced to the market. However, what should be done to ensure that the promotion of an innovative product or service reaches an appropriate level of publicity among consumers and the media? Find out how to introduce a new product to the market so that it is properly promoted.

How to introduce a new product to the market? - helpful tips

The enormous competition on the market makes it difficult today to promote a new product or service so that it will soon become recognizable and known to many recipients or among the target group dominated by your competitors.

Learn 5 tips on how to introduce a new product to the market:

1. Google Display Network

It is worth considering using the AdWords advertising network. In this case, we can choose what type of campaign will be appropriate for our offer - behavioral or contextual, or maybe both at the same time.

Characteristics of the campaign:

  • Contextual campaign that applies to the category of the site. That is, we choose here on which keywords and on which websites (from which industries) ads for our product or services are to be displayed.

  • A behavioral campaign is worth using when our target group is specific (characteristic), that is, if it has specific interests, behaviors or simply demographic data.

We can also use both types of campaigns at once. When introducing a new product or service to the market in both campaigns, it is worth using graphic ads (banners) to build their recognition from the very beginning.

2. Social media

If we are wondering how to introduce a new product or service to the market, we certainly should not skip social media in promotional activities. At the very beginning, it is worth focusing on Facebook and Instagram.

In the case of both websites, it is worth choosing both free activities, as part of content marketing, and paid advertising.

On Facebook, content will be, for example, posting information about the product with expert tips on how to use it, while on Instagram, it is worth taking care of good-quality photos of products, because it is a channel in which the graphic message is the most important.

In both websites, to promote and reach new users, we can use paid ads to reach new recipients by setting appropriate parameters in the advertising system for the target group of the campaign.

3. Buzz marketing

If we want our product or service to become loud, it is necessary to invest in buzz marketing, or word of mouth marketing. This type of promotion consists in posting entries about our new offer on the Internet. They can be placed e.g. on internet forums in threads related to the product or service we offer. Posting any information with a link to our offer will be read by Internet users as spam and intrusive advertising, which will certainly not have a positive effect on the carefully built brand recognition of the company.

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4. Content marketing

Today, consumers expect more than just a product or service for which they are paying. It requires added value, which can be, for example, valuable and, importantly, content tailored to its needs. These can be, for example, specialized articles that will be thematically related to the products or services sold. We can publish such specialized articles on our own blog embedded on the home page or send to thematic media related to our industry, whose target group will largely coincide with our recipients.

5. Influencer marketing (bloggers)

Opinion leaders in many industries often have the decisive say in consumer choice. Therefore, it is worth considering the use of well-known bloggers / vloggers in a given industry to promote your offer. This is an important type of promotion because bloggers or vloggers' audience is usually quite strongly motivated by their opinion and definitely takes their opinion into account.