Company website - how to create it? (part 1)
Creating a good website that will become a showcase of the company and attract a large number of users requires a lot of work. The idea itself, an eye-catching graphic design or a temporary involvement in new materials is not enough. It takes patience, good development strategies and constant commitment to development. Below we present the key elements that affect how the company's website is created.
It's the idea that counts
A good business website starts with an idea. However, it is a long way to implement it, so the first question that should be asked is: Is it a good idea? The answer may be difficult in a situation where we do not want to share it with anyone at the beginning. Before starting work, it is worth discussing your vision with, for example, a partner or business partner, i.e. people who understand our passion and interests. This will significantly facilitate a sober view of the subjective assessment, which is not always reliable.
Good company website - understanding the situation
If we are sure or at least think that the company's website will be successful, it is worth doing some research. At this stage, you should answer questions such as: Is my product unique? How much competition is there in the market in this sector? Is there a demand for my product or service? What new can I bring to the industry in the event of strong competition? For this purpose, in addition to tracking similar pages, it is also worth paying attention to the interest in selected topics on social networks. You can also conduct a community interview or ask for an anonymous survey in industry forums.
In a situation where our idea is unique, it is worth following the development of other websites that, when they appeared on the market, did not have to worry about competition. It often happens that even the most innovative - as intended by the creators - ideas were known much earlier, only in a slightly different form or outside the borders of a given country. The first social network, called ClassMates, was established in 1995, and yet it was only Facebook that managed to achieve global success. On the other hand, in Poland, one of the most famous communicators is Gadu-Gadu, which - as Łukasz Foltyn, the creator of the application, admitted years later - was almost a 100% copy of the MSN program popular in the United States.
Therefore, it is not always necessary to be original, but an appropriate modification, tailored to the target group we are interested in. Other times, it is enough to just copy an idea that has found its application elsewhere in the world. There are also completely spontaneous situations that have happened, for example, to the creators of the Spicierze website popular in our country. Working in the UK, the founders at one point encountered the problem of a plug mismatch. They decided to post a guide to the network, which was intended to help Poles living abroad. The interest in the material was so great that it gave rise to the creation of a website with video tips called Spienierze, which is still popular among Internet users.
Company website - technical specification
Once we have the idea and initial research on the market, it's time to go to the technical specification of the website. Before the company's website is created and the work is started by programmers, graphic designers and editors, we should prepare a detailed plan of the website, taking into account the arrangement of all thematic departments, appearance, logo and graphic design corresponding to our product or service.
For some time, the Modern interface, known from the Windows 8 operating system, has been growing in popularity. This trend was visible on many major industry websites, which does not mean, however, that this choice can guarantee many entries. Recently, entrepreneurs are moving away from website models, which bombard us with redundant information on the sidebar at the beginning. On the other hand, larger fonts and minimalism dominate when specifying activities - even the most complex portal should be read as a business card, which, however, is not always possible.
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Original system or commercial solution?
In Poland, there is a belief that the website is best set up on a proprietary CMS system, due to the quality and security. If something is for free, it is certainly not very stable and does not guarantee adequate security. This is a common mistake that, at this stage, can have a significant impact on the future popularity of the website. Despite the assurances of agencies creating proprietary solutions, it is Open Source systems that are more secure and stable.
The company employs several dozen programmers who write their own code. In a situation where one of the people changes their job, it can be very difficult to fix the code created by that person. The Open Source system, which is available under a free license, eliminates this problem. This is because it has unencrypted or open source code that can be accessed by any developer. This means the possibility of any modification of the website in the future, as well as introducing changes and corrections. It is therefore worthwhile to analyze this issue well.
Company website - reporting and regular corrections
Working on the implementation of a website is not only about programming and dealing with graphics. It takes many hours of functional tests, writing down reports on the progress of work, subsequent analyzes of the tested functions (including the operation of the website on different browsers) and many other elements, which may take at least a few weeks to refine to perfection. If we outsource the implementation of the website to external agencies, we must pay attention to the clear message of our vision, so as not to cause misunderstandings and prolong the project.
In the next part of the article, we will present other elements to which you should pay attention after completing the work on the website. An important issue is to prepare for the presentation of the product before it reaches a mass audience.