Robinsons list - do you know what it is?


Advertisements attacking us from everywhere, spam in the mailbox, leaflets behind the car wiper, telemarketers calling at the weirdest hours - at least in part these things apply to all of us. Can you protect yourself from them? Yes - that's what the Robinson List was for.

What is the Robinson List?

The Robinson list was initially named after its foreign counterparts - Mailing Preference Service, Telephone Preference Service or Do-not-call list, and its Polish name appeared relatively recently, although similar projects appeared in Poland already in the 1990s. How can it be defined? It is a register of consumers who want to isolate themselves from unsolicited advertising.

For the first time such a list was created by the Polish Marketing Association as part of the Responsible Marketing campaign, and each consumer who was entered on it did not receive any marketing materials from the association. The campaign was so successful that it was already then that consideration was given to extending its reach to the activities of other companies and associations. However, it is only from 2015 that it can be used by everyone who does not agree to receive advertising messages, regardless of whether they are transmitted by phone, via the Internet or in material form.

The operation of the Robinsons List is very simple - the Polish Marketing Association maintains an open list on its website, and consumers who do not want to receive marketing materials can sign up for it freely, and companies associated in the Direct Marketing Association are obliged to take it into account in their promotional activities . Subsequent entrepreneurs can join the program at any time and without meeting any special conditions. The effectiveness of the Robinson List is to be additionally increased by the introduction of a fine for delivering advertising materials to consumers appearing in the register.

The effectiveness of the Robinson List

The very idea of ​​creating a list of people who do not want to be harassed by telemarketers and do not want to find spam in their e-mail inbox is certainly good, but not for everyone. The legal structure of this institution still has many loopholes that allow dishonest companies to bypass its assumptions.

The most common case is the use of someone else's databases. If a company that, on behalf of another, deals with direct marketing, receives from the ordering party a database that he himself has collected, in order to ensure the proper execution of the order, it should send commercial information to persons included in it, regardless of whether they will be persons appearing on the List. Robinsons.

The collection of such a large amount of data is also disturbing - the danger in this case is data leakage or the creation of databases impersonating the Robinson List, especially since such attempts have already taken place.

Nevertheless, the Robinson List is the most effective defense against unwanted advertising. By signing up for it, consumers clearly declare that they do not want to receive advertising materials from any company. This gives private individuals a significant advantage in proceedings before consumer protection authorities against companies that have violated these rights.