Online store platform - how to choose it?

Service Business

Setting up an online store is a great idea for entrepreneurs planning to develop their business. The public Internet turns out to be an ideal way to reach a wider group of customers than it was not so long ago. Entrepreneurs, seeing the potential of online sales, more and more often decide to run their own online store, but to do so, they need software. In the article, we present a list, thanks to which you can compare which online store platform will be best suited to your needs.

However, how do you choose the best online store software? Every entrepreneur is faced with this dilemma, wondering how to set up an online store, and we will try to help you make the most appropriate decision.

E-commerce platform - what is online shopping software really?

The online store platform is nothing more than a comprehensive software that allows you to set up and run your own online store. Especially for small stores, it does not have to be a dedicated store platform right away, especially since there are many interesting solutions on the market, tailored to various expectations and on a budget. The online store is primarily a tool enabling the presentation of the assortment to customers, handling of orders placed in it, it is thanks to it that we can be noticed on the web and earn money.

However, if it offers additional solutions to improve earning online, it is even more worth analyzing whether all those for which we have to pay are at the moment we need them. Fortunately, there are more than one online store platform available on the internet. From free to those created for the individual expectations of store owners. In the case of small stores, ready-made online store software becomes the best solution. However, choosing one of them is also a real art, especially when you have not dealt with any before and you do not know what we will really need to develop our e-shop over time.

Online store platform - types

There are many types of e-commerce software for creating online stores. We can choose whether our online store should be based on the SaaS model (software as a service provided by the manufacturer to users via the Internet),online store platform dedicated, or open box software, the so-called open source (provision of additional paid services related to the support of free software).

SaaS vs. Open source

 

SaaS (Software as a Service)

Open source

implementation costs

low or moderate,

in the case of the Pasejo.pl platform, no fees

higher types of online store platforms costs - associated with the use of the services of specialists who will develop and implement programming solutions; you need your own server

skills

the customer does not have to worry about the technical side of the store - the store is immediately ready for action: the customer gets ready templates, introducing products

Specialized skills are required to set up a store yourself

development

development of the platform on the part of the service provider, e.g. in the event of changes in integrated courier companies, the provider updates the software versions

we have to make any changes ourselves or with the help of a specialist

flexibility

in the store management panel, you can choose the functions that interest us and fit the store

the possibility of introducing corrections and changes on your own

security

the technology provider takes care of everything; additionally, automatic updating of the platform in terms of legal terms - consumer rights, personal data protection or cookies

the store may be exposed to viruses and hacker attacks, no legal update of the platform - the store owner must follow any changes in the law and make corrections in the policy of his store

Good online store platform - comparison

How to choose the perfect software for your business and store? Below in the table we present 5 popular software for creating online stores according to these software models and other functions they bring.

Functions

PASEJO

IAIshop

Shoper

PrestaShop

ONLINE SHOP

software model

SaaS

SaaS

SaaS

Open source

setup fee

Nope

PLN 0 for a two-year contract or PLN 599 for an agreement for an indefinite period

Nope

Nope

fixed subscription fee

PLN 0 - you pay only for what you use - for activated add-ons

from PLN 139 + implementation package

From 348 to 900 PLN net

lack

the need to sign a contract

Nope

Yes

Yes

Nope

technical support

yes → extensive help from Pasejo

pomoc.pasejo.pl

Yes

Yes

Nope

free updates

Yes

Yes

Yes

Yes*

installation and modification

does not require specialist knowledge,

requires specialized knowledge and skills

does not require specialist knowledge

requires specialized knowledge

product limit

yes, but you can increase the number of products on the page by activating the add-on

depends on subscription

yes - depending on the package

Nope

 

Functions

PASEJO

IAIshop

Shoper

PrestaShop

APPEARANCE AND GRAPHICS

free templates

Yes

PLN 0 only for one selected template

Yes

Yes

RWD graphics (website responsiveness)

Yes

Yes

Yes

Yes

INTEGRATIONS

Ebay

Yes

Yes

Nope

Yes

Allegro

Yes

Yes

Yes

Yes

price comparison websites

Yes

Yes

Yes

Yes

integration of the warehouse with the online accounting system

yes - with the wFirma.pl program

Nope

Nope

Nope

integration with a fiscal printer

Yes

Yes

Nope

Nope

newsletter - FreshMail

Yes

yes - (price of one email via Freshmail servers is 0.003)

yes - the cost of the supplement is PLN 249 net

Yes

Functions

PASEJO

IAIshop

Shoper

PrestaShop

PAYMENT AND SHIPPING

fast online payments: DotPay, PayU, PayPal)

Yes

Yes

Yes

DotPay and PayPal

credit card service

Yes

Yes

Yes

yes - additionally payable

InPost parcel lockers

Yes

Yes

Yes

yes - extra charge

Polish Post

Nope

Yes

Yes

yes (PLN 249 net)

Apache

Yes

Nope

Yes

Yes

 

Functions

PASEJO

IAIshop

Shoper

PrestaShop

ADDITIONAL FUNCTIONS + MARKETING

pop-up

Yes

no data

Yes

yes - additionally payable

abandoned baskets

yes - sending an e-mail to customers about unfinished purchases

Yes

Yes

yes - additionally payable

running a blog

Yes

Yes

Yes

Yes

sale of files

Yes

Yes

Yes

Yes

cyclical sale of the so-called subscription

Yes

Nope

Nope

Nope

SEO

Yes,

additional option to include extensive SEO plugin

available in the shop panel

Yes

yes - additionally payable

* The problem may be the implementation of the update, if the store script has been modified by the webmaster for the individual needs of the owner

Online store platform and much more

Every entrepreneur setting up an online store is not immediately aware that in order to sell online, he needs good online store software that allows not only the placement of products, but also its proper display and visibility. What after that, if we have a store that customers cannot reach in any way? In order for it to generate income, it is important that customers visit it, and how to do it online, if not through availability in the search engine results, which is the most popular place for our potential customers?

Online store platform enables various activities in the area of ​​marketing. Even an inappropriate approach to SEO-related issues by such software vendors can have a significant impact on sales results. Therefore, software for online stores tailored to the requirements of the search engine is a very important issue at this point.

The online store is also a place where the visiting customer has a chance to be encouraged to make additional purchases thanks to the advertising system and other proven ideas related to the presentation of products. The task of the e-commerce platform is therefore also to provide such solutions that support sales.

Due to the fact that everything around is changing, also the software of online stores requires constant updating. It can be clearly seen when a given online store platform is developing, among other things, by constant updates improving its functioning. However, it is worth realizing that such modifications for a small store can often be associated with costs. Hence, the free and voluntary possibility of developing the store thanks to updates enabling the improvement and development of the online store is a significant element that is not necessarily taken into account at the very beginning of launching an online store.

Start a free 30-day trial period with no strings attached!

Online store platform - what influences the choice?

In this situation, it is worth considering what factors are important when deciding on the choice of an online store platform.

An important element deciding on the choice of a platform to create and run an online store will be the price. The store is supposed to earn money, and not only be a cost generator. Therefore, investing significant funds in it without a guarantee of earnings is somewhat pointless. Of course, it is reasonable to develop it with more advanced and paid functions, but it is worth that the costs associated with it cover the funds earned thanks to the store.

Another key element for setting up a small online store is the wealth of available functions. Not only do paid sites offer a wide range of different options, but also free onesonline store platform this can be provided to us by, for example, Pasejo.pl. When deciding which platform to use, it is worth bearing in mind the possibility of expanding the functions of your store with those that we will actually need. It is not reasonable to pay in advance for what may be useful to us one day or even we will never use them - and until then they will cost us a lot.

The decision to choose a store platform is also an assessment of the intuitiveness and convenience of using the online store software. The easier and more intuitive to use the solution, the greater the pleasure and time savings in managing the store. It is especially important for novice store owners, for whom, in the opinion of experienced online traders, these obvious solutions do not always become as simple. The time that will be required to devote to operating the store is valuable and it is worth making it as short and as optimally used as possible by the owners of the store.

Numerous integrations with external systems, which are proud of online store platforms, are aimed at improving the work related to running not only the store, but also all other aspects related to the management of such e-business as a small e-store. Despite its size, even issuing documents confirming the sale (invoices, receipts) is also obligatory for them. Therefore, a good solution is to use a platform that has integration with, for example, an online accounting system, which provides such opportunities. The most extensive function in terms of this type of integration has the Pasejo.pl online store platform, thanks to which the automation of the invoice issuing process, integration with a fiscal printer, as well as extended full cooperation of the e-commerce system with online warehouse software greatly facilitate running your own business. While the integration with the accounting system is extremely important and useful, it is not worth omitting any additional possibilities of using the integration aimed at improving the sales results of the store. Integrations with auction systems or comparison engines can also turn out to be a useful solution for a small store that starts in the network, which will be worth using over time.

Support for setting up an online store

Every entrepreneur planning to set up an online store counts on support. Of course, there are many sources of valuable tips on this topic, even on the Internet, so it is worth following popular websites devoted to e-commerce and running e-business. It is also worth consulting your observations and experiences with a group of friends - preferably those successfully operating on the market in the e-commerce sector. Additionally, each goodonline store platform it is also a valuable source of information on running your own store. There you will find how-to pages discussing numerous aspects related to this topic, such as akademia.pasejo.pl. However, it is worth trying equally carefully to analyze your results, stumbles and achievements in detail in order to run your online store successfully and with satisfaction.

When deciding to set up your own online store, you should take into account many elements that may ultimately have a different meaning for each of us. However, it is worth carefully analyzing all possible and available variants on the market in order to choose the most optimal one for you. The store platform we choose proves how many individual aspects should be taken into account, because for some a free solution with an expansion option, and for others something completely different may be a tempting alternative.