Positioning is not only about Google

Service Business

Every modern company, meeting the requirements of the Internet age, definitely focuses on internet marketing, which can include positioning. This procedure has become one of the elements determining the promotion of the company.

Positioning or optimization for search engines includes activities aimed at placing a given website in the highest position in the search results by internet search engines by selecting key words and phrases. At the beginning, this was only about positioning, search engines were based only on the analysis of key phrases provided by the author in the page header. With time, however, due to the multiplied and easy manipulation of keywords (the authors of the pages used popular words such as: sex, porn, satan, download, to maintain their website in a high position, but the above-mentioned words had nothing to do with the content pages), search engines began to pay less attention to them, focusing on the merits of the page.

Google was the first to raise the difficulty of positioning and thus dominate the search engine market. The most cited sites currently occupy the top positions. When a page contains keywords, Google checks its popularity based on links to it on other sites. Most search engines work like this right now. However, the Google Bomb phenomenon has shown that nothing is impossible, as it has been learned to eliminate difficulties by massively adding a link on the pages with the anchor text indicated by the originator.

Each company strives to ensure that their website appears first in the search results for a given query. That is why some people turn to expensive solutions. One of the forms of positioning is the purchase of paid sponsored links and advertising boxes, which are often marked in such a way that the Internet user notices their unnatural character.

At the moment, Google remains the leader among search engines because it provides the greatest number of entries. You can even go so far as to say that Google has completely mastered the internet market. However, there are also other search engines that entrepreneurs should not forget. The fact that Internet users use them less often gives entrepreneurs a chance. Why? Well, by positioning with the use of other search engines such as Yahoo !, Bing and Polish: Onet, WP, Interia, entrepreneurs provide their company with high positions precisely on them. By using international search engines for positioning, a given company will reach a potential foreign client faster. Yahoo! more up-to-date and accurate than Google shows the number of indexed subpages in a given domain. For users of the link exchange system, this is critical. The profit obtained from the link exchange system usually depends on the number indexed by Yahoo! pages. Bing, on the other hand, groups the results based on the content (separate sections for e.g. wallpapers, maps, weather forecasts, etc.), it also creates the so-called sublinkki - pages linked from within this site may appear next to some search results. Thanks to the direct view video search engine, the entrepreneur has the chance to present himself already on the results page. Bing gives the opportunity to promote itself primarily to significant local companies, because when asked about one of them, it can respond immediately, without forcing you to visit a page from the search results. Our Polish search engines, meanwhile, work on a similar principle to Google.

Recently, some premises about semantic search engines as a revolution in positioning have appeared on the internet market. The innovative element is establishing the context in which the word occurs. Currently, work on this type of search engines is underway and they may be the future of the Internet, but at the moment virtually none of the search engines can compete with Google. Therefore, when positioning, you cannot afford to omit it, but it is also worth taking into account other search engines that offer other possibilities than the popular Google.