Social media as a modern recruitment tool
Social media is growing in strength. Every day the number of their users increases. No wonder then that their influence has been used in advertising as well as in recruiting new employees. Social recruiting, as this is the name of the process, is about searching for the best candidates for the company using social media. How it's working? Which portals excel? And finally - what are the advantages of using social media in recruitment? You can find the answer to these questions below.
Recruitment via social media in Poland
While in America the use of social media to recruit employees is declared by over 90% of companies, in Poland, according to a report by the Central Statistical Office, just over 5% of respondents do so. Reaching for the tools offered by social media depends on the size of the enterprise. Small companies are the least likely to do so, the rankings are dominated by the much larger ones. These are most often international corporations that know global trends.
The above statistics therefore indicate that many recruitment specialists and managers do not use the potential of social media. It is different in the case of jobseekers - more than half of the respondents look for a job on social networks.
Although the number of people using social media to recruit new employees is not impressive, the portals with which this can be done function well.
Social media is not only Facebook
The report published on the Bullhorn Reach portal, dealing with the subject of social recruiting, presents LinkedIn as a website where the largest number of companies (from outside Poland) look for future employees. This site is dedicated to the ongoing documentation of our working life and finding new business partners. First of all, however, it is thanks to it that you can receive an invitation to an interview. As stated in the aforementioned report, the chance of such a meeting is three times higher than when using Twitter and six times higher than that offered by Facebook.
In Poland, especially with the latter portal, the domestic GoldenLine, which operates on almost the same terms as LinkedIn, definitely wins. It is here that employers inform about the internal life of the company and post job offers.
Social media - checking more popular than searching
Although the statistics on the use of social media in recruitment processes in Poland are not impressive, recruiters use them, but for other purposes. As indicated above, entrepreneurs use them to build a positive image of the company, and also ... check their future employees.
Research conducted by the Pracuj.pl portal shows that 70% of people from the HR industry look for information about a candidate on social networking sites such as LinkedIn, Goldenline, Profeo and (although definitely less often) Facebook, before he comes to the interview. When browsing the aforementioned websites, human resources specialists usually look for information about the competences of the invited guest, as well as about his professional career to date.
For this reason, job applicants should regularly update information about jobs in their profiles on social networks. In addition, it is important that they take care of their image on the internet and be careful when posting any content, as it may be read by employers in the future.
Social media as a recruitment tool - advantages
Despite the fact that the use of social media in recruitment processes has some disadvantages, such as: limited access to various industries (profiles on social networks are mainly provided by people with higher education), limited reach (such portals register mainly people from large cities), a small number of CVs received (social media are still losing out to portals with job advertisements, so a much smaller number of candidates will respond to the advertisement), they bring a number of benefits. Among them are:
precisely reaching the target group - the tools offered by social media allow you to send messages to candidates who strictly meet the requirements set by the employer,
easier communication with a passive candidate - with the help of social media it is easier to contact people who are not currently looking for a job, and their competences perfectly meet the expectations of recruiters,
shortening the communication distance - social networks help to reduce the distance between the employer and the candidate, because, by definition, communicating with their help assumes a less formal, and thus more friendly image of the company, style.
Although social media has already made a permanent home in the minds of Polish internet users, still not all employers see their benefits for recruitment processes. However, it is worth taking a closer look at the tools offered by social media and give your company a chance to find a qualified, motivated person.