Search engines - history of development and future (part 4) - Bing part AND

Service Business

We continue the cycle devoted to the history of development and the future of Internet search engines.Today we will focus on a Microsoft product called Bing. This search engine has evolved for several years, trying to find the most popular products of this type in the pantheon. It currently lags behind Google in terms of the number of users, but its position has been gradually increasing over the past several months. What is Bing? What distinguishes the search engine from the competition? Does it have a chance to take priority from the Mountain View company? We present the answers below.

What is Bing?

Bing had a real chance of becoming the most popular Internet search engine from the very beginning. It was shown to the world in 1998, so at the same time as competing Google. Back then, however, Bing - then known as MSN Search - had a better chance of development. It is hardly surprising, since Microsoft has been triumphant thanks to its flagship products with the Windows 98 operating system and Office suites, which are still popular today. So why has MSN Search been surpassed by the fledgling company? The reason was simple - the company from Redmond had a large number of products and services developed in parallel in its portfolio, and ultimately, under the leadership of Bill Gates, the management decided to fully focus on Windows and Office products. In retrospect, it was the right decision for the company, but Google took this opportunity by taking the lead among search engines.

This development strategy did not mean that Microsoft planned to completely bypass the search engine sector. Over time, Google turned out to be a strong player not only thanks to previously unknown programming solutions (the PageRank system or even the Panda and Penguin algorithms), but also a consistent development policy, focused strictly on the search engine - which, as it turned out later, caused the company a lot of legal problems . The company from Redmond, seeing the loss of shares, decided to focus on a number of services that were not taken into account by Google and which still constitute an insignificant part of the search system. It is about dividing the search engine into thematic groups, thus making it easier to find specific information. Before we go over them, however, it is worth presenting the various stages of Microsoft's search engine development.

Bing - a history of development

Microsoft released its first version of the search engine in 1998 under the name MSN Search. In the first years of operation, the search was integrated with the company's MSN portal divided into thematic sections (news from the world, sports, weather, etc.). Already this approach made users prefer more independent solutions - if only because not every recipient was interested in Microsoft's website. For the first years, MSN Search operated on the basis of Inktomi technology - a research project developed at the University of Berkeley. Inktomi is described as a prototype of a commercial search engine that uses parallel computing technology.

The next period included solutions known from the popular AltaVista and Looksmart search engines and it was only in 2006 that Microsoft fully switched to proprietary solutions. Then MSN Search was rebranded and then developed under the name Windows Live Search. A year later, in 2007, the name was changed to Live Search. It was too late for an even fight with Google, so Microsoft decided to change its strategy of operation. What was the development of the Bing search engine like in the following years? How did the Microsoft product start the fight for the customer? In the next part of the article, we will not only answer the questions, but also indicate the most important features that distinguish the product from the competition.