The page headers and its structure in SEO optimization

Service Business

When applying SEO principles regarding website optimization, both its content and the structure of the website itself are taken into account. One of the most important on-site ranking factors is title. Secondly, attention is paid to internal linking or the use of keywords in the right places on the page. This is done by using the right page headers, eg H1, H2, H3.

But how should they be used? Based on the analysis of many websites, it turns out that there is no one common way to use headers. But it's worth focusing on their proper hierarchy.

Page headers and their hierarchy

The most important element on the page should be tagged with H1, and then the value on the page should be sorted with the following headings - H2, H3, H4, H5, H6. Each of them has a standard font size, but it can be later adapted to our needs. However, a larger header always has more value than a small one. You should also remember not to use lower tags unless you are using higher ones. The arrangement of such tags depends primarily on the structure of the website and all its subpages. Unless needed, the H1 and H2 headings will suffice.

On each page, the most important content should be identified, which will be underlined with the H1 tag. It is worth ensuring that such content is selected once on one page. If we try to include a keyword in the header, we will contribute to more effective positioning of the page. Then search engines will be able to pay close attention to such page headers. In the H1 tag, you can represent the phrase that appears in the title. However, it cannot be identical content, as this would worsen the positioning of the site. Company pages emphasize data such as company name, page name and graphic logo. Also, be sure to use alternate text with the alt attribute. In the case of subpages, it is good to use additional content marked with tags.

Headings H1, H2, H3 ... on the page menu

Let's not use headings instead of a list if they don't have valuable content under them. They should not be used for the page menu. We equip all page headers with keywords for which the website is positioned. It is best to add one keyword as more keywords could be misinterpreted by search engines. Also, do not include a link to the current page in such headers. Each tag should be grammatically correct, logical and easy to scan by devices for the blind. It is best to follow the order related to the headings, from largest to smallest.Conversely, if a sidebar or other less important elements appear below the main content of your website, let's use an H2 header before the first H1. Once done, use the right tools to analyze the topic of the page to check that all the page headers have been properly used.

The HTML5 specification tells us a lot about the H1 header. Indicates whether it shows each new section on the page. However, such languages ​​will not be available until the next few years.

SEO headlines - importance of H1, H2, H3

The most common headings on the website are H1, H2, H3. Thanks to them, we distinguish the title, subtitle and subtitle. The page headers differentiate the importance of the content that appears on the page. That is why the H1 tag is the most important and it is assigned the greatest importance by SEO specialists. Next in line are the headings H2 and H3, which are also of great importance and establish a hierarchy of content intended for internet users, as well as support the positioning of the page in the Google search engine.

The other headings - H4, H5, H6 - are becoming less and less important. They present content that, when properly assigned, contributes to maintaining the principles of SEO and website positioning.

SEO managers point out that the headlines help to highlight the benefits for the customers. They are to encourage them to buy selected products or services. Knowing your headlines properly is part of the SEO basics. After all, search engines take into account the content of websites based on the headers obtained. Search engine robots, which browse through all of its titles and subtitles, work in the same way. The website works properly if the headings H1, H2 and H3 are in the code, which also contributes to the website's better results in Google searches.

H1 header - meaning

The H1 headline presents the page's most important topics. You can call it a title in a book. And SEO rules teach that it should appear in the page content at least once.

The headings H2 and H3 - meaning

The other two headers, i.e. H2 and H3, play an important role in website optimization. H2 is responsible for breaking uniform information into parts. The H3 header, on the other hand, is an expansion of the thesis that appears in the H2 headings.

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SEO headlines and proper website optimization

The H1 header must contain the most important keyword of the website. It should not be too long - the short form is more powerful. The font size is to further emphasize the type of header data and their breakdown. H1 has the largest size, in proportion to the others, i.e. H2, H3, H4, H5, H6. This is how the natural formatting of such headers takes place.

It is important that we include at least one keyword in the H1 header optimization. It should appear in the paragraph below it, which will contribute to obtaining the appropriate SERP results, and the website itself will be more readable and transparent for Internet users. It is always worth remembering that this headline should be interesting and unique.

Following these simple guidelines for creating a website and grouping its structure contributes to its effective positioning. So pay close attention to the page headers.