Trust in business - why is it important?

Service Business

Almost everyone knows what trust is. Many people appreciate them every day. Trust is the main quality that we want to bestow on people close to us. What does this term actually mean? Why is trust in business as important as in private life? Please read this article where we will try to clarify this point.

What is trust?

Trust is often understood as the certainty that we can count on someone, that someone will not act against us, will help us in a difficult situation, will not speak unfavorably about us behind our backs. We expect someone we trust to have a positive attitude towards us. Besides, trusted people usually behave as we anticipate, they are not surprising, they are predictable, but in a good way.

We trust not only relatives, friends or partners. We trust companies, colleagues, clients and entrepreneurs who have gained our trust in some way. Why is trust in business important to us?

Trust in business

People are the capital of many companies. There are hardly any entrepreneurs on the market who do not cooperate with anyone. Fruitful joint activities help companies achieve their goals. Consequently, trust in business is an extremely important issue.

Many companies operate on the basis of a management by objectives system. A clearly defined goal pursued by a company is more easily achieved when contact is made with another company. Nowadays, as we have already mentioned, there are actually no companies that can cope completely on their own, without the help of others. Of course, we want to work with someone we trust, who has not let us down and works hand in hand with us, and we can pay back exactly the same. Especially if we count on long-term joint activities, the business relationship must be based on trust.

Trust in business makes cooperating companies more involved in the tasks performed and pursuing the goal, besides, their motivation and productivity increase, and the costs of checking the company with which we are to work with, if the contacts are long-term, decrease.

Company-customer relationship

Of course, trust appears not only between cooperating companies. Equally important, if not more important, is customer trust.

When a customer starts to trust a company, they become loyal. When it is expected to take advantage of the type of services we offer, we will be the first place to check. That is why it is so important to inspire the customer's trust and try to keep it at a high level all the time.

How to build trust in business?

How to build trust in business? How to convince the client and make him come back to us?

  1. Keeping your word
    It is extremely important for the client to keep his word, respect each other's time and be honest.

    Example 1.
    Ms Maria commissioned a graphic designer with a very important project, which she had to pass on by June 17. The graphic artist assured him that the deadline did not bother him and that there was no problem. On June 17 in the morning, Maria asked by e-mail if everything was ready. There was no answer, and the phone was silent as well. On June 19, the artist spoke up and said that unfortunately he could not meet the deadline. Mrs. Maria was furious and disappointed.

    One call from the graphic designer, before the deadline, would be enough, explaining why the work may be delayed, to reassure Mrs. Maria. Unfortunately, such a sudden loss of contact and failure to meet the deadline will surely mean that Maria will not decide to use the services of this graphic artist anymore, because he clearly cannot be trusted.

  2. A positive surprise
    It is good to surprise the client positively - with benefits from using the company's services, professionalism and skills. The key word here is positive.

    Example 2.
    Agata made an appointment with the hairdresser. She talked to the owner of the salon, whose work she had the opportunity to admire before, and it was with him that she arranged for cutting and dyeing. When she came on the agreed date, it turned out that the owner was not there and that Agata's hair would be taken care of by a newly hired hairdresser and apprentice. Agata is unpleasantly surprised by this turn of events.

    Mrs. Agata has the right to feel uncomfortable. She has been handed over to people she does not trust, whom she does not know, has not seen their work before and does not know what to expect. The owner of the salon should let the client know in advance that he will not be there and ask her if she wants to reschedule the visit.

Gaining trust is much more difficult than losing it. One situation in which the client or business partner is disappointed is enough, and it may turn out that he will never regain trust in us and will not want to work with us. Therefore, trust in business must be especially nurtured. Certainly, such an attitude will pay off, not only on a social basis, but also in profits.